1. The dimension of e-commerce that enables commerce across national boundaries is called ______________.
interactivity
global reach
richness
ubiquity
Correct answer: (B) global reach
2. The primary source of financing during the early years of e-commerce was ______________.
bank loans
large retail firms
venture capital funds
initial public offerings
Correct answer: (C) venture capital funds
3. The source of revenue in a subscription revenue model is ______________.
Fees from advertisers in exchange for advertisements
Fees for business referrals
Fees from subscribers in exchange for access to content or services
Fees for enabling or execution a transaction
Correct answer: (C) Fees from subscribers in exchange for access to content or services
4. Industry structure is defined as ______________.
the nature of the players in an industry and their relative bargaining power
a set of plans for achieving long term returns on the capital invested in a business firm
set of planned activities designed to result in a profit in a marketplace
how a company's product or service fulfills the needs of customers
Correct answer: (A) the nature of the players in an industry and their relative bargaining power
5. A situation where there are no differences among products or services, and the only basis of choosing products is price is known as ______________.
a value web
value chain
profit
commoditization
Correct answer: (D) commoditization
6. The component of TCP/IP that provides the Internet's addressing scheme and is responsible for the actual delivery of packets is ______________.
TCP
IP
the Network Layer
the Application Layer
Correct answer: (B) IP
7. Which of the following is not a limitation of the current Internet?
insufficient capacity throughout the backbone
network architecture limitations
insufficient reach
best-efforts QOS
Correct answer: (C) insufficient reach
8. Internet users account for about ______________ of the world's population.
7%
17%
27%
47%
Correct answer: (B) 17%
9. The largest component of a Web site budget is ______________.
system maintenance
system development
content design and development
telecommunications
Correct answer: (A) system maintenance
10. The set of standards for communication between a browser and a program running on a server that allows for interaction between the user and the server is known as ______________.
Active Server Pages (ASP)
Java Server Pages (JSP)
Common Gateway Interface (CGI)
VBScript
Correct answer: (C) Common Gateway Interface (CGI)