Media Planning

1. _________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.

1. Interactive
2. Contextual
3. Traditional
4. Website.

2. _________ advertising is a type of online advertising commonly used for content based websites.

1. Interactive
2. Contextual
3. Traditional
4. Corporate.

3. _________ are about organizations seeking gaps in broad market segments or finding gaps in competitors' product ranges.

1. Market niche strategies
2. Differentiation
3. Cost leadership
4. Focus Strategies

4. _________ are filled with videos, podcasts, Really simple syndication (RSS) feeds for targeted news and information, downloadable images, and presentations.

1. Online newsrooms
2. Websites
3. Mobile advertising
4. Interactive newsrooms.

5. _________ are purchases of TV time in certain markets by regional or national companies.

1. Affiliates
2. Spot buys
3. Spilit run
4. Air time

6. _________ covers two broad decisions selection of media class, and selection of media vehicle with in media class.

1. Media mix
2. Media strategy
3. Media objective
4. Media selection

7. _________ covers two broad decisions selectionof media class, and selection of media vehicle with in media class.

1. Media mix
2. Media strategy
3. Media objective
4. Media selection

8. _________ customers can themselves become publishers, choosing to share what they have received with their social networks.

1. Publish - subscribe
2. Instant sharing
3. Multi - model viewing
4. Mobile invertising

9. _________ describes what you want the media plan to accomplish.

1. Media Objective
2. Media analysis
3. Media mix
4. Media strategy

10. _________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online.

1. Madison media
2. Mudra Max
3. Dentsu India
4. JWT India