Advertising and Sales Promotion

141. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

1. Push strategy
2. Pull strategy
3. Blocking strategy
4. Integrated strategy

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142. ______________ is used heavily when introducing a new product category.

1. Persuasive advertising
2. Inferential advertising
3. Reminder advertising
4. Informative advertising

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143. Advertising aims at ______________

1. Product selling
2. Marketing
3. Customer relation
4. Mass communication

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144. The inner urge that prompts a person to buy a product is known as ______________

1. Buying motive
2. Inspiration
3. Influence
4. Desire

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145. Evaluation of an ad before it is transmitted to the audience is known as ______________

1. Pre testing
2. Post testing
3. Concurrent testing
4. Advertising research

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146. Promotions that are aimed at intermediary in the distribution channel are known as

1. Trade promotions
2. Sales promotion
3. Consumer promotion
4. Sale force promotion

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147. Evaluation of an ad before it is transmitted to the audience is known as ______________

1. Pre testing
2. Post testing
3. Concurrent testing
4. Advertising research

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148. Advertisement that uses the fame of popular person is known as

1. Celebrity Ad
2. Customer Ad
3. Publicity
4. None of these

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149. The ______________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.

1. value mix
2. integrated dealer mix
3. marketing communications mix
4. marketing control mix

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150. Although the promotion mix is the company's primary communication activity, the ______________ must be coordinated for greatest communication impact.

1. organizational culture
2. entire marketing mix
3. demand mix
4. profit variables in a company

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