Advertising and Sales Promotion

211. ______________ are certificates that give buyers a saving when they purchase specified products.

  1. Samples
  2. Premiums
  3. Coupons
  4. Patronage rewards
Correct answer: (C)
Coupons

212. The type of trade-promotion tool in which the manufacturer takes a fixed amount off the list price on each case purchased during a stated period of time is called as:

  1. discount.
  2. allowance.
  3. premium.
  4. rebate.
Correct answer: (A)
discount.

213. Which of the following major promotional tools use press relations, product Publicity, corporate communications, lobbying, and public service to communicate Information?

  1. Advertising
  2. Public relations
  3. Direct marketing
  4. Sales promotion
Correct answer: (B)
Public relations

214. The message delivery system in advertising is known as

  1. Media
  2. Advertisement
  3. Television
  4. News paper
Correct answer: (A)
Media

215. Evaluation conducted after the transmission of an ad is known as

  1. Post testing
  2. Pre testing
  3. Concurrent testing
  4. Copy testing
Correct answer: (A)
Post testing

216. The basic persuasive technique in an ad is known as

  1. Buying motive
  2. Appeal
  3. Purchase
  4. Motivation
Correct answer: (A)
Buying motive

217. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

  1. Advertising campaign.
  2. Advertising objective.
  3. Advertising criterion.
  4. Advertising evaluation.
Correct answer: (B)
Advertising objective.

218. Developing an effective message strategy begins with identifying customer ______________ that can be used as advertising appeals.

  1. Demographics
  2. Lifestyles
  3. Psychographics
  4. Benefits
Correct answer: (D)
Benefits

219. Which of the following is not an example of persuasive advertising:

  1. Persuading customers to receive a sales call
  2. Encouraging the customer to purchase now
  3. Building brand preference
  4. Explaining how the product works
Correct answer: (D)
Explaining how the product works

220. Sales tools used to support a company's advertising and personal selling directed to wholesalers, retailers, or distributors are called

  1. Trade-oriented sales promotions
  2. Consumer promotions
  3. Manufacturers promotions
  4. Sales promotions
Correct answer: (A)
Trade-oriented sales promotions
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