Advertising and Sales Promotion

301. A price reduction to buyers who buy in large volumes is called a(n):

1. Quantity discount
2. Cash discount
3. Seasonal discount
4. Trade discount

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302. When producers, wholesalers, and retailers act as a unified system, they comprise a:

1. Marketing system
2. Power-based marketing system
3. Horizontal marketing system
4. Vertical marketing system

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303. Costs that do not vary with production or sales levels are called:

1. Fixed costs
2. Variable costs
3. Standard costs
4. Independent costs

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304. Very long TV commercials providing detailed information about a product or service. Such programmes are called,

1. Infotainments
2. Infomercials
3. Commercials
4. Paid Programmes

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305. The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called,

1. Brand Equity
2. Brand Identity
3. Brand Expansion
4. Brand Image

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306. Group of people who are NOT necessarily part of a particular organization is referring to:

1. External publics
2. Internal publics
3. International publics
4. Local publics

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307. The cost of advertising for most products is especially high during ______________.

1. Peak seasons
2. Morning news shows
3. Prime-time programs
4. Late-night programming

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308. Keeping consumers thinking about the product is the objective for which type of advertising?

1. Informative advertising
2. Psychological advertising
3. Reminder advertising
4. Persuasive advertising

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309. According to Rossiter and Percy samples can be delivered by how many different methods:

1. 8
2. 7
3. 5
4. 16

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310. ______________ is a set of moral principles that guide actions and create a sense of responsible behavior.

1. Social responsibility
2. Ethics
3. Self-regulation
4. Self-discipline

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