Advertising and Sales Promotion

401. Which one of the following is a good example of direct advertising?

1. Display cards
2. Display panels on vehicles
3. Window display
4. A brochure

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402. Promotional material located in and around retail outlets is known as

1. Retail Advertising
2. Direct Advertising
3. POP advertising
4. Personal Advertising

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403. "Advertising is any paid form of non-personal presentation and promotion of idea, goods or services by identified sponsors." Whose definition is this?

1. Michael Schudson
2. Russed Colley
3. George Powell
4. American Marketing Association

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404. ______________ is the advertisement, facing editorial pages in magazines and newspapers

1. Facing matter
2. Advertorial
3. Op-Ed Ads
4. Edit page ads

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405. Who coined the term USP?

1. Mashall McLuhan
2. Rosser Reeves
3. Michael Schudson
4. Russed Colley

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406. Image advertising is a/an,

1. Advertising strategy
2. Advertising standard
3. Advertising firm
4. A type of advertisement

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407. Advertisements from organizations, sending message intended to influence a targeted audience is called,______________

1. Image Advertising
2. Product oriented advertising
3. Advocacy advertising
4. Agenda setting ads

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408. ASCI stands for:

1. Advertising Standards Council of India
2. Indian Council for Advertising Standards
3. American Standards Council for Institutions
4. Association of Standards Council in India

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409. ______________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.

1. Infotainment
2. Branded content
3. Brand distinction
4. Content selection

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410. The word `advertising´ is originated from;

1. Latin
2. French
3. German
4. Greek

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