Advertising and Sales Promotion

511. Country and Place brands are concerned with the selection of 'a consistent mix of __________ and brand _____________with clear connections to a ____________.

1. elements, place of origin, brand values
2. brand values, place of origin, elements
3. brand values, elements, place of origin

512. CPM comparative analysis is one of the

1. Basic units to measure cost efficiency
2. Units used exclusively for TV measurement
3. Units to measure duplicated audience
4. Basic units to measure total audience

513. Creativity can be influenced by the relationship between an agency and:

1. Clients
2. Channels
3. Consumers
4. Controllers

514. Credibility consists of three core elements. They are ___________

1. expertise, motivation and trustworthiness
2. motivation, trustworthiness and power
3. expertise, power and trustworthiness
4. attractiveness, motivation and trustworthiness

515. Critics of advertising argue that it is wasteful in terms of resources allocated to it that might be 'better' deployed in doing what?, reducing prices, product improvements, providing better customer service.

1. Providing better customer services
2. Reducing prices
3. Product improvements
4. Paying staff higher salaries

516. Culture is acquired through

1. Learning
2. Parents
3. Experimentation
4. The media

517. DAGMAR stands for ___________ Advertising ___________for ___________ Advertising ___________

1. Results, Defined, Goals, Measured
2. Goals, Measured, Results, Defined
3. Measured, Results, Defined, Goals
4. Defined, Goals, Measured, Results

518. Dashboards are used for what kind of audience data measurement?

1. Social media
2. Mobile devices
3. Radio
4. TV

519. Digital media measurement can not

1. Make advertising online cost efficient
2. Profile visitors' online behaviour
3. Provide insights into consuming behaviour
4. Provide measured audience analysis

520. Distributor brands are often referred to as;

1. Channel brands
2. Own-label brands
3. Store brands
4. Private label brands