Advertising and Sales Promotion

541. In February 2011 new regulations were introduced allowing ___________ ___________ on TV:

1. Tobacco advertising
2. Product enhancements
3. Shock advertising
4. Product placement

542. In high-context languages, information /content is assumed to be ___________

1. implicit: it is known and does not need to be set out.
2. implicit: it is known but needs to be elaborated
3. explicit: it is not known and needs to be set out.
4. explicit: it is known but needs to be elaborated

543. In most developed markets advertising practice is regulated through a mixture of:

1. Advertising agencies and clients
2. Creatives and media planners
3. Legislation and voluntary controls
4. Trade associations and media owners

544. In newer, younger agencies, roles are undertaken by the following kinds of individuals:

1. Multi talented
2. Multi skilled
3. Multi taskers
4. Multi activists

545. In selecting an advertising agency, without clear ___________as a sound starting point you have little chance of success. Complete the blank.

1. Roles
2. Briefs
3. Tasks
4. Ideas

546. In the advertising agency selection process, the agency credentials meeting is also known as the ___________ meeting:

1. Chemistry
2. Relationship
3. Knowledge
4. Synthesis

547. Interactive media can be best described as

1. Marketing Mix
2. Customized Marketing Messages
3. Marketing Communications Mix
4. Media that allow two-way messages between company and consumer

548. Internet advertising has some weaknesses because

1. It is not easy to track
2. It is not emotive
3. It cannot reach a global audience
4. It does not deliver good targeted reach

549. It has been suggested that organisations practice one of two forms of integration. These are;

1. Content and Process
2. Content and Provision
3. Contingency and Application
4. Process and System

550. It is the quality of the ___________ between the various elements in the process that determine whether a communication event will be successful.

1. actions
2. research
3. linkages
4. sequencing