Advertising and Sales Promotion

571. One strength of using mobiles in a media plan is that they

1. Are efficient on slower networks
2. Have short and fleeting messages
3. Are more important than TV as a medium
4. Allow a social peer group to spread an idea quickly

572. One weakness in using out-of-home media is

1. Difficult to Measure and Control
2. Delivers Excellent Reach
3. Demographic Flexibility
4. Relatively Low Cost

573. One weakness of using mobiles in a media plan is

1. Rich content delivery is better than on a computer
2. Privacy issues are of great concern among mobile users
3. All devices are standardized for easy use across operating systems
4. The message is long-lived

574. Opinion leaders and opinion formers are an integral part of which model of communication

1. Linear
2. Interactional
3. Relational
4. Influencer

575. Paid advertising based on a per-click model is called

1. Source advertising
2. Sponsored search-engine advertising
3. Feedback
4. ICT indicators
5. Search Engine Optimization

576. People exposed to more advertising clutter

1. remember more of it
2. only remember some of it
3. remember none of it
4. remember less of it.

577. People not only consume media simultaneously, they also consume more media than in previous periods. Estimates put this between, but

1. 3 and 7 hours a day
2. 7 and 11 hours a day
3. 5 and 9 hours a day
4. 9 and 13 hours a day

578. Perception is concerned with how individuals ___________ stimuli so that they can understand the world.

1. organise and interpret, select
2. select, organise and interpret
3. interpret, select and organise

579. Place-based media occur in which venues?

1. Spectaculars
2. Transport
3. Scaffolding Wraps
4. Outdoor Billboard

580. Print advertising is sometimes also called

1. Electronic Advertising
2. Business Advertising
3. Press Advertising
4. None of the above