Advertising and Sales Promotion

591. Shimp (2010) proposes creative advertising consists of three elements – complete:
1. C ___________
2. A ___________
3. N ___________

1. Connectedness, Appropriateness and Novelty
2. Connectedness, Novelty and Appropriateness
3. Appropriateness, Connectedness and Novelty

592. SIM stands for

1. Social Media Marketing
2. Social Influence Marketing
3. Web 2.0 technologies
4. Social Instant Medium

593. Sir John Hegarty is the Global Artistic Director for which agency:

1. PHD
2. HAVAS
3. BBH
4. CHI & Partners

594. Social media measurement can gather information on

1. Word of mouth
2. New customers
3. Readership
4. Operational efficiency

595. Strategic balance considers the relation between:

1. Marketing strategies
2. Advertising strategies
3. Push, pull and profile strategies
4. Business strategies

596. Strategic media planning is a complex challenge because advertises must use their knowledge of

1. Psychographics
2. Demographics
3. Behavioural characteristics
4. All of the above

597. Strategy can be applied at which of the following levels?

1. Communications
2. Corporate
3. Marketing
4. Advertising

598. Stuhlfaut (2011) offers a concept which he refers to as the Creative ___________.

1. Idea
2. Content
3. Context
4. Code

599. Successful brands might be considered to encapsulate the three Brand Ps (3BPs). These are;

1. performance, processes, and preferences
2. promises, processes and payback
3. promises, positioning and performance
4. positioning, preconditions, and preference

600. Successful creativity leads from identifying a client's:

1. Budget
2. History
3. Needs
4. Location