Advertising and Sales Promotion

661. Which of the following is not a school of art to have been represented in advertising, can all be observed in billboards and post

1. Corkism
2. Symbolism
3. Impressionism
4. Art Deco

662. Which of the following is not a standard in online advertising?

1. Static banners
2. Dynamic banners
3. Referrals links
4. Signal

663. Which of the following is not a strength of the television medium?

1. High Impact and Dynamic Medium
2. High Initial Production Cost
3. Cost Efficient Medium for Reach
4. High Reach Medium

664. Which of the following is not a syndicated marketing research firm?

1. Apple Computer Systems
2. TNS Worldwide
3. Nielsen
4. Experian/Simmons

665. Which of the following is not a valid statement?

1. Media planning is less important than creative
2. Independent media buying services specialise in media planning
3. It is necessary to plan for out-of-home media
4. The media environment has become fiercely competitive

666. Which of the following is not a weakness of using online in the media plan?

1. It can reach a global and local audience
2. It is subject to high levels of clutter
3. It can be intrusive
4. It is not emotive

667. Which of the following is not one of the four forms of interactive digital advertising, identified by Cheng et al (2009).

1. web site
2. RSS
3. MMS
4. SMS

668. Which of the following measurement cues does mobile measurement borrow from traditional measurement?

1. High Reach Medium
2. Opportunity to See (OTS)
3. Service quality
4. Device share

669. Which of the following might be considered as influencing strategies?

1. Emotional involvement
2. Reinforcement
3. Information
4. Persuasion

670. Which of the following researchers offered this definition of integrated marketing communications? IMC is an audience-driven business process of strategically managing stakeholders, content, channels, and results of brand communication programs.

1. Duncan, and Moriarty (1997)
2. Kliatchko (2008)
3. Kotler (1999)
4. Keller, (2001)