E-Business

101. The set of applications and technologies that allow users to create, edit, and distribute content online is known as ______________.

1. Internet
2. social networking
3. virtual life
4. Web 2.0

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102. Which of the following measures the percentage of people exposed to an online advertisement who actually click on the banner?

1. impression rate
2. view-through rate
3. click-through rate
4. stickiness ratio

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103. The ability of consumers to review and contest the accuracy and completeness of data collected about them involves which of the following FTC fair information practice principles?

1. Security
2. Enforcement
3. Choice/Consent
4. Access/Participation

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104. During which period of Internet governance was Network Solutions given a monopoly to assign and track high-level domains?

1. Government Control Period
2. Privatization
3. Self-Regulation
4. Governmental Regulation

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105. All of the following are types of intellectual property protection except ______________.

1. patents
2. trademarks
3. governance
4. copyrights

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106. The major impact of Internet real estate sites is in ______________.

1. completing property transactions online
2. influencing offline decisions
3. reducing commissions
4. e-mail marketing to consumers

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107. The most popular type of media in terms of total hours of consumption per year is ______________.

1. television
2. radio
3. Internet
4. newspaper

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108. Which of the following is not a type of media convergence?

1. technological convergence
2. content convergence
3. industry convergence
4. community convergence

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109. Which of the following is not an entertainment industry value chain model?

1. content owner direct model
2. user distribution model
3. aggregator model
4. Internet innovator model

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110. Auction sites like eBay tend to use ______________ pricing.

1. dynamic
2. fixed
3. trigger
4. utilization

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