E-Business

131. The top U.S online video site is ______________.

1. MySpace
2. YouTube
3. AOL
4. Google Video

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132. Which of the following is an advantage of e-books?

1. reduced transaction costs for the user
2. requirement of expensive devices to use
3. portability compared to print books
4. copyright management

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133. Social networking sites primarily earn their revenue through ______________.

1. advertising
2. subscriptions
3. donations
4. service fees

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134. Which of the following portal revenue models involves charging for premium content?

1. ISP services
2. General advertising
3. Subscription fees
4. Tenancy deals

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135. Goods directly involved in the production process are known as ______________.

1. MRO goods
2. procured goods
3. indirect goods
4. direct goods

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136. The most common and easily understood type of Net marketplace is ______________.

1. e-procurement marketplace
2. e-distributors
3. industry consortia
4. independent exchanges

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137. When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as ______________.

1. context
2. community
3. commerce
4. connection

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138. The idealistic market envisioned at the outset of the development of e-commerce is called a ______________.

1. Bailey market
2. Baxter market
3. Bergman market
4. Bertrand market

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139. Which of the following is not a key element of a business model?

1. value proposition
2. competitive advantage
3. market strategy
4. universal standards

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140. The area of actual or potential commercial value in which a company intends to operate is a ______________.

1. market space
2. marketplace
3. perfect market
4. Bertrand market

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