52. ______________ may be defined as the excess of present value of project cash inflows over that of out flows.
Net present value technique.
Average rate of return.
Benefit-Cost ratio.
Internal rate of return
Correct answer: (A) Net present value technique.
53. ______________ implies the availability or otherwise of plant and machinery and technical know how to produce the product.
Economic viability.
Financial feasibility.
Technical feasibility.
Managerial competence
Correct answer: (C) Technical feasibility.
54. Which of the list below does not form Intellectual Property?
Trade marks.
Patents.
Tangible assets.
Copyright.
Correct answer: (C) Tangible assets.
55. Idea of new product is tested in potential consumers to determine consumer acceptance at ______________ stage.
Concept.
Product development.
Test marketing.
Commercialization.
Correct answer: (C) Test marketing.
56. Strategic entrepreneurial marketing has been summarised as the 4Is, identification of target markets, interactive marketing methods, informal intelligence gathering and - what is the fourth?
independence.
instructiveness.
innovation.
internet.
Correct answer: (C) innovation.
57. LOB stands for______________.
Line of Business.
Line of Balance.
Loss of Business.
Loss of Balance
Correct answer: (B) Line of Balance.
58. Decisions which are non-repetitive and novel nature and required to solve unstructured problem is called as ______________.
Programmed decisions.
Non - programmed decisions.
Routine decisions.
Strategic decisions.
Correct answer: (B) Non - programmed decisions.
59. When a firm enters into some business which is related with its present business in terms of technology, marketing or both it is called as ______________.