Marketing Management

261. MILMA is an example of ______________type of shop

1. Multiple shop
2. Departmental store
3. Super bazzar
4. None of these

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262. If advertising give focus on a particular product or brand, it is known as

1. Product advertisement
2. market advertisement
3. Institutional advertisement
4. None

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263. When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called

1. Joint advertising
2. Co-operative advertising
3. Sponsored advertising
4. None of these

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264. ______________ is not a pre test to evaluate advertising effectiveness

1. Portfolio test
2. Consumer Jury method
3. Recognition test
4. None of these

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265. ______________is not a dealer promotion scheme.

1. Free goods
2. Trade allowance
3. Coupons
4. All of these

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266. The Concept of USP was introduced by

1. Rosser Reeves
2. Theodre Levitt
3. NH Borden
4. None of them

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267. Any paid form of non –personal presentation of ideas, goods, or services by an identified sponsor is known as ______________

1. Advertisement
2. Marketing
3. selling
4. None of these

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268. ______________- means placement of company product or products in the minds of target consumers relative to the competitive products.

1. Product positioning
2. Product display
3. Product expression
4. None of these

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269. For rural marketing ______________ pricing is more suitable.

1. Penetration
2. skimming
3. going rate
4. none of these

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270. Moderate quality products are preferred by ______________ consumers.

1. Urban
2. Rural
3. educated
4. none of these

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