Marketing Management

471. Word of mouth marketing through electronic channels like email, internet etc is known as ______________.

  1. Internet
  2. digital
  3. email
  4. viral
Correct answer: (D)
viral

472. EFT means

  1. Electronic fund transfer
  2. Efficient fund transfer
  3. Eligible fund transfer
  4. None of these
Correct answer: (A)
Electronic fund transfer

483. The five product levels constitute a ______________. At each level more customer value is added.

  1. customer-augmented product
  2. customer consumption system
  3. customer value-hierarchy
  4. customer-perceived value
  5. customer hierarchy
Correct answer: (C)
customer value-hierarchy

484. In maturity stage of product life cycle, cost per customer is:

  1. High
  2. Average
  3. Low
  4. Moderate
Correct answer: (C)
Low

485. If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ______________.

  1. emotional attachment
  2. brand awareness
  3. advertising expenditure
  4. price
  5. prestige
Correct answer: (D)
price

486. A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of:

  1. a manufacturer's brand
  2. an own label brand
  3. a no-frills brand
  4. a generic brand
Correct answer: (D)
a generic brand

487. Pricing cues such as sale signs and prices that end in 9 become more influential when ______________.

  1. consumer price knowledge is poor
  2. items are purchased frequently
  3. items have been on the market a long time
  4. prices are consistent year-round
  5. they are employed frequently
Correct answer: (A)
consumer price knowledge is poor

488. If demand hardly changes with a small change in price, we say that the demand is ______________.

  1. equal
  2. marginal
  3. inelastic
  4. elastic
  5. none of the above
Correct answer: (C)
inelastic

489. The best strategy used for snack foods, soft drinks, candies and gum is

  1. Exclusive distribution
  2. Selective distribution
  3. Intensive distribution
  4. None of the above
Correct answer: (C)
Intensive distribution

480. The typical method of retail operation used by supermarkets and nationally branded fast-moving shopping goods is called:

  1. Self-service retailing.
  2. Limited-service retailing.
  3. Full-service retailing.
  4. Service-merchandiser.
Correct answer: (A)
Self-service retailing.
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