Marketing Management

521. A ______________ is one which belongs to the same product category as that of a main brand but has a different brand name and is aimed at pre-empting competition and covering market completely.

1. Sub brand
2. Co-brand
3. Flanker brand
4. Ingredient brand

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522. Car manufacturers like Maruti, Honda create several sub brands linked to the main brand like Honda City, Honda Jazz, Honda Brio etc. This is an example of:

1. Umbrella branding
2. Co-branding
3. Line extension
4. Ingredient branding

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523. The cost of a product is Rs. 90. The company producing it decides that it should get a return on sales of 10%, and hence prices it at Rs. 100. The pricing method followed in this case is:

1. Perceived Value pricing
2. Target return pricing
3. Mark up pricing
4. None of these

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524. Select the correct sequence of the first four steps of setting the price (from left to right)?

1. Select the pricing objective, Determine demand, Estimate costs, Analyse competitor price mix
2. Select the pricing objective, Estimate costs, Analyse competitor price mix, Determine demand
3. Select the pricing objective, Analyse competitor price mix, Estimate costs, Determine demand
4. Select the pricing objective, Determine demand, Analyse competitor price mix, Estimate costs

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525. Company A sells laptops through retailer B and C both of whom sell laptops only through brick and mortar stores. Recently B complained that C is selling laptops in area of C without authorization. This is an example of:

1. Horizontal channel conflict
2. Vertical channel conflict
3. Multichannel conflict
4. None of these

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526. To a producer of goods, a greater number of channel levels means ______________ and greater channel complexity.

1. Less control
2. Higher taxes
3. Fewer channel partners
4. More customers

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527. In the innovation adoption model, interest and evaluation form a part of the ______________ stage.

1. Cognitive
2. Affective
3. Behavior
4. Rational

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528. All of the following require high advertising budgets except ______________.

1. New product
2. Low share brand
3. Undifferentiated product
4. Mature brand

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529. The delivery gap exists between:

1. Customer need and expectations and management definition of customer needs
2. Design and delivery specifications and advertising and sales promises
3. Translation of delivery specification and execution of service delivery specification
4. Customer perceptions of service execution and customer experience
5. relative to expectations

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530. Which are the additional three elements of services marketing mix?

1. Participants, physical evidence, products
2. People, physical evidence, process
3. People, product, process
4. People, physical evidence, placement

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