Media Planning

61. Customers'_________ have become the order of the day.

1. endorsement
2. information
3. awareness
4. knowledge

62. Cyber consumers are not _________

1. active
2. passive
3. homogeneous
4. heterogeneous

63. Cyber consumers are not _________

1. Heterogeneous
2. segmented
3. mass
4. homogeneous

64. Cyber consumers are not _________.

1. active
2. passive
3. homogeneous
4. heterogeneous

65. Demographics in media planning deal with

1. The study of populations
2. The psychology of the consumer
3. The study of media channel
4. The study of product

66. Digit al technology is changing the way _________ relate to products and markets.

1. manufactures
2. consumer
3. dealers
4. industry

67. Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a _________ context.

1. geographic
2. natural
3. confined
4. cultural

68. Which of the following is not a valid statement?

1. It is necessary to plan for out-of-home media
2. The media environment has become fiercely competitive
3. Media planning is less important than creative
4. Independent media buying services specialize in media planning

69. Distribution of message materials from agency to contracted media is called _________.

1. media research
2. media management
3. media traffic
4. agency billing.

70. Diversification is best described as which of the following?

1. Existing products in new markets
2. Existing products in existing markets
3. New products for new markets
4. New products for existing markets