HomeAdvertising and Sales Promotion
261. POP is an abbreviation of;
- Purchase of Product
- Property of Product
- Point of Purchase
- Priority of Purchase
Point of Purchase
262. ______________ define(s) the job that advertising must do in the total market program.
- Advertising objectives
- Advertising budget
- Advertising strategy
- Advertising campaigns
Advertising objectives
263. The following is the functions of advertising, Except;
- Persuasion
- Perception
- Reminder
- Selling
Selling
264. In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:
- Meaningful
- Distinctive
- Believable
- Remembered
Distinctive
265. Important people who influence the opinions of others are known as ______________.
- Trend setters
- Opinion leaders
- Opinion influencers
- Opinion setters
Opinion leaders
266. A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time
- Campaign
- Trial
- Marketing
- Commercial
Campaign
267. In planning and obtaining publicity, a frequently used tool is the ______________, which is an announcement regarding changes in the company or the product line.
- Trade show
- News release
- Infomercial
- Double-page spread
News release
268. The most common form of outdoor advertising is
- Stadium advertising
- Advertising on taxis
- Advertising on bus backs
- Billboard advertising
Billboard advertising
269. Which of the following statements about magazines as an advertising medium is true?
- Magazines have distinct profiles for well-defined target audiences
- Some nationally distributed magazines publish regional or metro editions to reduce the'cost of ads and wasted coverage
- Magazine ads can convey complex information
- All of these
All of these
270. ______________ are direct response television commercials which generally include a phone number or'website
- Infomercials
- Phone-in programmes
- Advocacy ads
- Quick response ads
Infomercials