Advertising and Sales Promotion

271. AdSense is,

1. An advertising agency
2. Set of regulations and standards in advertising
3. Google´s advertising programme to display ads in web pages
4. Awareness programme introduced to give advices about the advertising tendencies to the consumers

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272. ______________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.

1. Gross rating points
2. Reception rate
3. Target audience reach
4. Rating

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273. Three common advertising appeals include

1. Objectivity, timeliness and frequency
2. Fear, sex, and humour
3. Guilt, ego and enrichment
4. Possessiveness, pride and social status

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274. The primary purpose of a pioneering advertisement is to

1. Promote a specific brand's features and benefits
2. Inform the target market
3. Show one brand's strengths relative to those of competitors
4. Reinforce previous knowledge of a product

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275. Billboard advertising is most effective for ______________ advertising.

1. Pioneering
2. Advocacy
3. Reminder
4. Comparative

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276. INS means;

1. International Newspaper Society
2. Indian National Services
3. Indian Newspaper Society
4. Indian Newspaper Services

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277. An advertising message usually focuses on

1. The models in the ad.
2. Advantages of the product over competing ones
3. Availability of the product
4. Key benefits of the product that are important to the buyer

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278. Brand names and identity advertising are methods that advertisers use to encourage consumers to

1. Reach their demographic potential
2. Perceive hidden messages
3. Make distinctions among products that are actually very similar
4. Satisfy subconscious motivations

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279. Which of the following is not an aspect of the promotion mix?

1. Strategic positioning
2. Direct marketing
3. Advertising
4. public relations

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280. Developing an effective message strategy begins with identifying ______________ that can be used as advertising appeals.

1. advertising specialties
2. emotions
3. customer benefits
4. sales promotions

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