Advertising and Sales Promotion

281. The `heart and soul´ of an Ad. Agency is

  1. Media department
  2. Account department
  3. Creative service department
  4. Finance department
Correct answer: (C)
Creative service department

282. TGR means,

  1. Tele Group Rating
  2. Television Gain Rating
  3. Target Group Rating
  4. Television Gross Rating
Correct answer: (C)
Target Group Rating

283. Advertising is considered to be an art; as well as a science. The statement is, ______________

  1. True
  2. False
  3. Former is true, but latter is false
  4. Former is false, but latter is true
Correct answer: (A)
True

284. Marketing techniques that use social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives through self-replicating processes is called,

  1. Virus Advertising
  2. Viral Advertising
  3. Vital Advertising
  4. Virtual Advertising
Correct answer: (B)
Viral Advertising

285. Digital convergence enabled to use GPS in advertising schemes; what is GPS?

  1. Global Positioning System
  2. Geographic Positioning System
  3. Geographic Projection System
  4. General Production System
Correct answer: (A)
Global Positioning System

286. ______________ refers to the images in advertising that depict stereotypical gender roles and displays

  1. Male female ratio
  2. Gender Ads
  3. Gender Images
  4. Stereotypes
Correct answer: (B)
Gender Ads

287. The job to make observations and predictions in changes of new or existing cultural trends for advertisements is,

  1. Cultural Research
  2. Trend setting
  3. Culture hunting
  4. Cool hunting
Correct answer: (D)
Cool hunting

288. Skilled craftsman placed their individual marks on goods vessels, pottery, leather goods etc, is called______________

  1. Image
  2. Trade Mark
  3. Sign
  4. Icon
Correct answer: (B)
Trade Mark

289. ______________ is a specialized field of marketing research that determines an ad´s effectiveness based on consumer responses, feedback, and behavior

  1. Copy tasting
  2. Copy testing
  3. Feedback analysis
  4. Response Analysis
Correct answer: (B)
Copy testing

290. Mobile marketing means;

  1. Marketing on or with a mobile device
  2. Using any mobile medium as a means of marketing communication
  3. Marketing activity conducted through a ubiquitous network
  4. All of the above
Correct answer: (D)
All of the above
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