Advertising and Sales Promotion

321. Corporate advertising concentrates on:

  1. Recruitment
  2. Organisational personality
  3. Brand personality
  4. Product personality
Correct answer: (B)
Organisational personality

322. Most of the advertising of the Central Government in India is handled by

  1. PIB
  2. HMC
  3. Private agencies
  4. DAVP
Correct answer: (D)
DAVP

323. The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,

  1. Brand positioning
  2. Brand filling
  3. Coverage
  4. Brand value
Correct answer: (A)
Brand positioning

324. The total number of a target group from which researchers take samples is called,

  1. Stratified group
  2. Universe
  3. Public
  4. Internal Public
Correct answer: (B)
Universe

325. Price, ______________ , ______________ and Physical distribution are the four main elements in marketing.

  1. Product, Sales
  2. Sales, Advertising
  3. Product, Promotion
  4. Promotion, Purchasing
Correct answer: (C)
Product, Promotion

326. Advertisers seek to give a product a personality that is unique, appealing and appropriate. The personality given is known as,

  1. Brand Loyalty
  2. Unique Image
  3. Selling Property
  4. Brand Image
Correct answer: (D)
Brand Image

327. Personal selling is commonly used for which of the following purposes?

  1. Building up buyer's preferences
  2. Pressurising the customer into making a decision
  3. Developing customer convictions and feelings about a product and company
  4. All of the above
Correct answer: (D)
All of the above

328. Which of the following is not an advantage of the use of outdoor media forms?

  1. Flexibility
  2. No audience selectivity
  3. High repeat exposure
  4. Good positional selectivity
Correct answer: (B)
No audience selectivity

329. AIDA stands for:

  1. Attention, Interest, Desire and Action
  2. Approach, Intelligence, Demand and Assurance
  3. Attitude, Interest, Decision and Action
  4. Assurance, Interest, Desire and Action
Correct answer: (A)
Attention, Interest, Desire and Action

330. ______________ is a demographic description of the people or house- holds that are prospects for a product or service.

  1. Consumer data
  2. Consumer profile
  3. Sampling Process
  4. Consumer Impression
Correct answer: (B)
Consumer profile
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