Advertising and Sales Promotion

331. An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.

1. Trick banner Ad
2. Spam Ad
3. Banner Ad
4. Persuasive Ad

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332. All of the following are factors that affect budget decisions except:

1. Market share
2. Stage in product life cycle
3. Product pricing
4. Competition

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333. A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.

1. Production
2. Sales
3. Marketing
4. Relationship

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334. The term "marketingmix" describes:

1. A composite analysis of all environmental factors inside and outside the firm
2. A series of business decisions that aid in selling a product
3. The relationship between a firm's marketing strengths and its business weaknesses
4. A blending of four strategic elements to satisfy specific target markets

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335. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:

1. Strategic windows
2. Strategic leverage
3. Conversion strategies
4. Vulnerability

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336. SWOT is an acronym for

1. Strategy, Working, Opinion, Tactical
2. Strengths, Weaknesses, Opportunities, Threats
3. Strategy, Work, Openness, Toughness
4. Strategy, Weakness, Opinions, Tactics

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337. In advertising jargon `premium´ means;

1. The amount given to an ad agency by an advertiser
2. An item that is offered to help promote a product
3. The interval of publishing or broadcasting an ad item among consumers
4. A tax amount given to government by an advertiser

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338. ______________ is the time used for the commercial announcement or the announcement itself

1. Spot
2. Schedule
3. Sixty
4. Sweep

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339. When a company publishes their own publication, it is called as;

1. House Organ
2. Company Zine
3. E-zine
4. Brochures

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340. When a company acquires a supplier through an acquisition strategy, this is referred to as:

1. Vertical marketing system
2. Horizontal integration
3. Backward integration
4. Forward integration

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