Advertising and Sales Promotion

1. Market information means

  1. Knowledge of shops and bazaars
  2. Knowledge of shopping malls
  3. Knowledge of customer profile and product mix
  4. Knowledge of various languages
Correct answer: (C)
Knowledge of customer profile and product mix

2. Sellers that handle their own exports are engaged in:

  1. Direct exporting
  2. Indirect exporting
  3. Licensing
  4. Contract manufacturing
Correct answer: (A)
Direct exporting

3. ______________ is a philosophy holding that a company's marketing should support the best long-run performance of the marketing system

  1. Enlightened marketing
  2. Myopic marketing
  3. Fundamental marketing
  4. Conceptual marketing
Correct answer: (B)
Myopic marketing

4. A(n) ______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.

  1. Product feature
  2. Sponsorship
  3. Brand
  4. Logo
Correct answer: (C)
Brand

5. A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a:

  1. Retailer
  2. Wholesaler
  3. Distribution channel
  4. Logistics function
Correct answer: (C)
Distribution channel

6. Which of the following terms is similar to the term "marketing logistics?"

  1. Channel of distribution
  2. Vertical integration of distribution
  3. Physical distribution
  4. Horizontal distribution
Correct answer: (C)
Physical distribution

7. An outdoor medium transporting to different locations carrying ads, is an example of,

  1. Mobile Billboard
  2. Dynamic ad
  3. Media Vehicle
  4. Transport Ad
Correct answer: (A)
Mobile Billboard

8. A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of,

  1. Leaflets
  2. Handbills
  3. Fliers
  4. Posters
Correct answer: (B)
Handbills

9. Which is NOT TRUE in comparing journalism and public relations?

  1. Public relations is broader in scope
  2. Journalists are advocates for causes, while PR practitioners are objective
  3. PR uses more "channels" than journalists
  4. Objectives are different for PR practitioners; communication activity is a means to an end
Correct answer: (B)
Journalists are advocates for causes, while PR practitioners are objective

10. The marketing mix is also known as the ______________.

  1. PSI
  2. P matrix
  3. Tangible/intangible continuum
  4. Four Ps
Correct answer: (D)
Four Ps
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