Advertising and Sales Promotion

371. A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy?

1. 'Pull' strategy
2. Intermediary strategy
3. 'Shove' strategy
4. 'Push' strategy

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372. Political campaigns are generally examples of:

1. Cause marketing
2. Organization marketing
3. Event marketing
4. Person marketing

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373. Providing free samples of perfumes (scent) in magazines is an example of which of the following?

1. Classical conditioning
2. Operant conditioning
3. Social learning
4. Behavioural learning

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374. An outdoor advertising poster is also called;

1. Sign board
2. Bill board
3. Ad board
4. Scan board

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375. What is self-mailer?

1. An e-mail scheduled to sent automatically
2. An item mailing without necessary postage stamp
3. Automatically generated e-mails which sent directly to a group
4. Direct-mail item that is mailed without an envelope

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376. `Waste circulation´ means;

1. The readers of a publication who are not prospects for the product or service being advertised
2. The newspapers printed more than the subscribers need to increase readership
3. Circulation details of a publication having no authenticity
4. The ratio of circulation of a newspaper with its total readership

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377. Which among the options is an attitude change theory that postulates, consumers act to relieve the discomfort that occurs as a result of conflict in believes?

1. Cultivation Theory
2. Magic Bullet Theory
3. Cognitive Dissonance Theory
4. Diffusion of Innovations Theory

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378. The Traditional Marketing style involves

1. Telemarketing
2. Digital Marketing
3. Indirect Marketing
4. Direct Marketing

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379. ______________ describes changes in an individual's behavior arising from experience.

1. Modeling
2. Motivation
3. Perception
4. Learning

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380. ______________ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

1. Mass marketing
2. Market segmentation
3. Market targeting
4. Market positioning

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