Advertising and Sales Promotion

381. The purpose of strategic planning is to find ways in which the company can best:

  1. Overcome losses
  2. Use its strengths to take advantage of attractive opportunities in the environment
  3. Avoid paying taxes
  4. Avoid the expense of costly research and development while still getting the benefits
Correct answer: (B)
Use its strengths to take advantage of attractive opportunities in the environment

382. ______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

  1. Duo-branding
  2. Line extension
  3. Brand extension
  4. Multi-branding
Correct answer: (C)
Brand extension

383. An unbound booklet consists of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths is a ______________

  1. Pamphlet
  2. Handbill
  3. Poster
  4. Flier
Correct answer: (A)
Pamphlet

384. The strategy whereby a company stocks its products in as many outlets as possible is called:

  1. Intensive distribution
  2. Exclusive distribution
  3. Selective distribution
  4. Closed distribution
Correct answer: (A)
Intensive distribution

385. Animated screens, often ads that pop up momentarily as the computer searches for or downloads information for a requested web page is an example of,

  1. Flash Ads
  2. Interstitial
  3. Pop ups
  4. GIF Animations
Correct answer: (B)
Interstitial

386. One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to:

  1. Attending
  2. Persuasion
  3. Perception
  4. Presenting
Correct answer: (B)
Persuasion

387. ______________ are goods offered either free or at low cost as an incentive to buy a product.

  1. Rebates
  2. Premiums
  3. Price packs
  4. Gimmicks
Correct answer: (B)
Premiums

388. No matter how big the advertising budget, advertising can succeed only if commercials:

  1. are economically feasible
  2. gain attention and communicate well
  3. are acceptable on a global level
  4. are artistically pleasing
Correct answer: (B)
gain attention and communicate well

389. Advertising agencies were first developed for, and still serve, the purpose of

  1. Increasing the amount of research and decision-making clients need to do
  2. Mystifying ad purchasing so that clients do not attempt it on their own
  3. Pushing clients to make rapid decisions
  4. Simplifying and speeding the purchasing of ads for their clients
Correct answer: (D)
Simplifying and speeding the purchasing of ads for their clients

390. The purpose of strategic planning is to find ways in which the company can best:

  1. Overcome losses
  2. Use its strengths to take advantage of attractive opportunities in the environment
  3. Avoid paying taxes
  4. Avoid the expense of costly research and development while still getting the benefits
Correct answer: (B)
Use its strengths to take advantage of attractive opportunities in the environment
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