Advertising and Sales Promotion

421. In a Selling Process,

1. Only standard products are sold
2. No customization required
3. The seller need not have product knowledge
4. The seller should aim at customer satisfaction

View answer

422. In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:

1. Meaningful
2. Distinctive
3. Believable
4. Remembered

View answer

423. What is the name of the first ad agency established in India?

1. Ogilvy and Mather
2. Indian Advertising Agency
3. Modern Publicity Company
4. India´s Advertising Company

View answer

424. Expand GRP;

1. Group Rating Points
2. Group Rating Programme
3. Gross Rating Points
4. Gross Ratio Points

View answer

425. A short and striking or memorable phrase used in advertising is called,

1. Logo
2. Brand image
3. Slogan
4. Sign

View answer

426. The physical arrangement including the headline, subheads, illustrations, body copy and identifying marks of an advertisements is called,

1. Contrast
2. Proportion
3. Gutter
4. Layout

View answer

427. The entire target population in a market research is called,

1. Sample
2. Stratified Sample
3. Audience
4. Universe

View answer

428. Which of the five major promotion tools includes press releases and special events?

1. Sales promotion
2. Personal selling
3. Direct marketing
4. Public relations

View answer

429. ______________ ______________ is used heavily when introducing a new product category.

1. Persuasive advertising
2. Inferential advertising
3. Reminder advertising
4. Informative advertising

View answer

430. `Merchandise allowance´ is a term for:

1. Display materials
2. Coupon costs
3. Free product
4. Postage costs

View answer