Advertising and Sales Promotion

431. Advertising that is under complete control of the advertiser, rather than through some established medium

1. Direct advertising
2. Brand advertising
3. Display ad
4. Classified ad

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432. ______________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.

1. Trade promotion programs
2. Consumer promotion programs
3. Cooperative advertising programs
4. Cause-related marketing programs

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433. Expand ISA :

1. International Society of Advertisers
2. Indian Society of Advertisers
3. International Sort of Advertisers
4. Informative and Service Advertisements

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434. AAAI represents;

1. American Agency for Advertisers Information
2. Advertising Agencies Association of India
3. Association of Advertising Agencies in India
4. Indian Association of Advertising Agencies

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435. AAAA stands for,

1. American Agency for Advertising and Awareness
2. American Association of Advertising Agencies
3. Association of Advertising Agencies in America
4. American Advertising Agencies´ Association

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436. The consumer´s conscious or unconscious decision to repurchase a brand continually,

1. Decision making
2. Consumption rate
3. Consumption strategy
4. Brand loyalty

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437. ______________ is defined as the number of different people or households exposed to an advertisement.

1. Scope
2. Share
3. Reach
4. Span

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438. ______________ are directed at a specialized and relatively small-sized target audience such as manufactures.

1. Trade Advertising
2. Industrial Advertising
3. Consumer Advertising
4. Corporate Advertising

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439. What is the main objective of informative advertising?

1. To create selective demand
2. To stimulate primary demand
3. To keep the brand in consumers' minds during the mature stage of the product life cycle
4. None of the above

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440. Which type of advertising objective is the most important for mature products?

1. Informative advertising
2. Comparison advertising
3. Persuasive advertising
4. Reminder advertising

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