Advertising and Sales Promotion

451. POP advertising include ads on the following except:

1. Shopping carts
2. Shelves
3. Magazines
4. Cart straps

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452. The term marketing refers to:

1. New product concepts and improvements
2. Advertising and promotion activities
3. A philosophy that stresses customer value and satisfaction
4. Planning sales campaigns

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453. Which of the following is NOT an internal factor that influences the consumer product acquisition process include

1. Learning
2. Family
3. Self-concept
4. Perceptions

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454. Define Audience turnover:

1. The income received from consumers
2. Annual turnover of an ad agency
3. Broadcast audience that changes over time
4. Feedback/responses from audience to an ad

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455. Printing to the edge of the page, with no margin or border:

1. Drop
2. Over Printing
3. Edged printing
4. Bleed

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456. What is called as overrun?

1. The ad people working over time to complete an ad on time
2. The negative response of the audience when an ad exposed to them
3. Additional copies of an advertisement beyond the number actually ordered or needed
4. Trail run of an ad before it is published or broadcasted

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457. `Sixty´ is an advertising jargon, which means;

1. A broadcast commercial runs in one minute
2. Time slot for advertisements within a broadcast programme
3. Maximum time allotted for a broadcast commercial
4. An informational advertisement programme fro 60 secs

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458. A broadcast station´s record of its programming is known as;

1. Record
2. Log
3. Beat
4. Register

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459. Cross Selling means;

1. Identifying customer needs
2. Convincing the customers of product benefits
3. Responding to questions and objections of customers
4. All of these

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460. Conflicts between different levels of the same channel of distribution are referred to as:

1. Horizontal conflicts
2. Vertical conflicts
3. Layer-based conflicts
4. Parallel conflicts

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