Advertising and Sales Promotion

461. If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?

  1. Newspapers
  2. Television
  3. Direct Mail
  4. Radio
Correct answer: (A)
Newspapers

462. The last stage in the selling process is the ______________ stage.

  1. Approach
  2. Handling objections
  3. Closing
  4. Follow-up
Correct answer: (D)
Follow-up

463. Expand `TRP´.

  1. Television Reader Poll
  2. Television Rating Poll
  3. Television Rating Points
  4. Television Rating Programme
Correct answer: (C)
Television Rating Points

464. What termed as consumer perception?

  1. Consumer receives, organize, and interprets an ad
  2. Consumer identifies and compare a product with the competitors product
  3. The attitude of a consumer to a newly launched brand in the market
  4. The method of distinguishing products of different companies
Correct answer: (A)
Consumer receives, organize, and interprets an ad

465. Identify the largest advertiser.

  1. Wal-Mart
  2. General Motors
  3. Procter & Gamble
  4. Xerox
Correct answer: (C)
Procter & Gamble

466. A /an ______________ reimburses a retailer for extra in-store support or special featuring of a brand.

  1. Organizational allowance
  2. Merchandise allowance
  3. Case allowance
  4. Finance allowance
Correct answer: (B)
Merchandise allowance

467. One reason for NOT using the outdoor advertising is

  1. Its local market focus
  2. Its high costs
  3. Its lack of visibility
  4. Its inability to communicate short, pithy messages
Correct answer: (A)
Its local market focus

468. What is USP?

  1. A quality/ feature that is unique to a given brand/product which competitors cannot/do not offer
  2. A quality/ feature that is not unique to a given brand/product which being advertise
  3. A quality/ feature of a product/ brand similar to that of the competitor´s product/ brand
  4. A product that can sell well
Correct answer: (A)
A quality/ feature that is unique to a given brand/product which competitors cannot/do not offer

469. Writing text for advertisements is called:

  1. Ad writing
  2. Art Production
  3. Illustration
  4. Copy writing
Correct answer: (D)
Copy writing

470. In financial terms Return on Investment(ROI) is the calculation used to determine,

  1. The increase in profit on an advertised product
  2. The profit received for a particular product in share market
  3. The relative efficacy of an ad campaign
  4. The return of revenue after an ad campaign
Correct answer: (C)
The relative efficacy of an ad campaign
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