Advertising and Sales Promotion

481. Addressable media are used

1. for two-way communication
2. to deliver customised marketing messages to identifiable prospects
3. for social media
4. none of the above

482. Ads that have substantial emotional content are more effective than informational ads and lead to:

1. stronger levels of recall
2. stronger levels of recognition
3. stronger levels of engagement
4. stronger levels of response

483. Advertising can also be seen to be misleading, #95;#95;#95;#95;#95;#95;#95;#95;#95;#95;#95;, false, or even socially irresponsible.

1. bureaucratic
2. offensive
3. corrupting
4. long winded

484. Advertising strategy is concerned with:

1. Positioning
2. Likeability
3. Audiences
4. Communications

485. Agency structures are changing as result of changes in:

1. Clients communication needs
2. Budgeting methods
3. Creative skills development
4. Global economies

486. AIDA stands for

1. Action, Interest, Desire and Attention
2. Attention, Interest, Desire and Action
3. Awareness, Interest, Desire and Action
4. Awareness, Involvement, Desire and Attention

487. All objectives should be – complete these words
1. S ___________
2. M ___________
3. A ___________
4. R ___________
5. T ___________

1. Specific, Timed, Measurable, Achievable, Realistic
2. Measurable, Specific Realistic, Achievable, Timed
3. Specific, Timed, Achievable, Realistic, Measurable
4. Achievable, Realistic, Timed, Specific, Measurable
5. Specific, Measurable, Achievable, Realistic, Timed

488. Ambient communication

1. Facilitates the emergence of new platforms such as 3D technology
2. Is only digital in nature
3. Uses the environment to display its marketing messages
4. Engages the consumer in private spaces

489. An increasingly common form of agency remuneration is based on:

1. Media coverage
2. Results
3. Creativity
4. Awareness recall

490. Arising out of interaction is ___________

1. insight
2. understanding
3. persuasion
4. dialogue