Advertising and Sales Promotion

491. ATR model of advertising stands for

1. accuracy–trial–recognition
2. application–trial–refreshment
3. awareness–trial–reinforcement
4. attention–trial–recall

492. Behavioural economics is grounded in the belief that people are

1. fundamentally haphazard in their decision making
2. fundamentally irrational in their decision making
3. fundamentally inconsistent in their decision making
4. fundamentally lazy in their decision making

493. Brand associations developed with above-the-line techniques use which one of the following as the primary element?

1. Advertising
2. Direct Marketing
3. Public Relations
4. Digital media

494. Brand associations developed with around-the-line techniques use which one of the following as the primary element?

1. Direct Marketing
2. Social media
3. Digital media
4. Public Relations

495. Brand names provide information about which of the following elements;

1. Content
2. Quality
3. Durability
4. Taste

496. Choose two strengths from the options below of using gaming in the media plan

1. Customized ads can be contextually relevant
2. It is easy to target a precise target audience
3. Gaming ads allow for focus on the advertising
4. Gaming sites can build brand recognition

497. Choose two strengths from the options below of using social media in the media plan

1. Develops customer relationships and builds brand loyalty
2. Is low-cost on a Pay-per-click basis
3. Needs few resources
4. Effective word of mouth advertising

498. Classical economic theory suggests that people make ___________ choices in their decision making and even seek to ___________ their opportunities and ___________ expenditure.

1. rational, minimise,maximise
2. maximise, minimise, rational
3. rational, maximise, minimise

499. Classical psychological theory considers attitudes to consist of three components. These are ___________

1. affective
2. assumptive
3. cognitive,
4. conative

500. Clearcast is a pre-clearance centre for which types of advertisements?

1. Newspaper
2. TV
3. Online
4. Radio