Advertising and Sales Promotion

631. There are two key characteristics associated with a message source. These are:

1. expertise and attractiveness
2. source credibility and power
3. level of deviance and attractiveness
4. source credibility and attractiveness

632. There are two particular influences on the communication process. These are

1. systems and people
2. media and people
3. culture and technology
4. media and technology

633. Two organisations that measure Internet and connected devices audiences are

1. BARB
2. Simmons
3. comScore
4. Nielsen

634. UGC can be derived through which of the following processes:

1. Crowd sources
2. Open sources
3. Friend sources
4. Closed sources

635. Unwin (1974) suggests the creative style used to communicate brand ideas and associations constitutes a ___________

1. vision of realism
2. culture of values
3. language of advertising
4. form of communication

636. USP stands for

1. unified selling proposition
2. unique standard process
3. unique selling promise
4. unique selling proposition

637. We use associations made about brand names and product attributes, as cues to;

1. retrieve information about product performance
2. retrieve information about product quality
3. assure ourselves of our brand preferences
4. remind ourselves about product benefits

638. What does Google Analytics measure, among other things?

1. HUTs
2. landing pages
3. SOA
4. Readership

639. What is most common form of agency structure?

1. Boutique
2. Integrated
3. Full Service
4. Digital

640. What is the formula for calculating Gross Rating Points?

1. SOA x frequency = GRP
2. SOA x Reach = GRP
3. Reach x frequency = GRP
4. HUT x reach = GRP