Advertising and Sales Promotion

641. What is the name of the industry body set up to monitor the advertising of alcoholic drink products?

1. Prescott
2. Preston
3. Portman
4. Portland

642. What is unique about social media marketing?

1. Interactive communication
2. Generates contacts quickly
3. Can combine game and other elements
4. All of the above

643. What kind of appeals to Dens and De Pelsmacker suggest as most successful in high involvement purchase situations?

1. Complex
2. Emotional
3. Informational
4. Exciting

644. What percentage might normally be paid by an agency when remunerating an advertising agency?

1. 25%
2. 15%
3. 30%
4. 10%

645. What percentage of social network users agreed that they would tolerate more advertising on the web sites they use, on condition that the site remained free to access.

1. 75%
2. 25%
3. 50%
4. 85%

646. Where low levels of awareness are matched by low involvement, the prime objective has to be to create awareness of the product

1. to create awareness of the product
2. to provide product information
3. to change perceptions
4. to develop attitudes towards the product

647. Which brand is well known for 'edgy' advertising?

1. Adidas
2. Body Shop
3. Benetton
4. GAP

648. Which company had the highest advertising spend in the UK in 2010?

1. Procter & Gamble
2. Tesco
3. Sainsburys
4. Unilever

649. Which Government report looked into commercialisation and sexualisation of childhood in 2011?

1. Bailey
2. Banks
3. Busby
4. Brady

650. Which Italian photographer Oliviero Toscani became well known for the controversial Benetton ads.

1. Antonio Valesco
2. Paulo Mantini
3. Roberto Advanti
4. Oliviero Toscani