Brand Management

31. _________ are incurred by brands because of failures and questionable businesspractices that may increase costs and liabilities

1. Brand assets
2. Brand liabilities
3. Brand equities
4. Market failures

32. _________ are musical messages written around a brand.

1. Logos
2. Symbols
3. Jingles
4. Tag lines

33. _________ are short phrases that communicate descriptive or persuasive information about a brand.

1. Punch lines
2. Tag lines
3. Messages
4. Slogans

34. _________ branding is a type of co-branding.

1. Ingredient
2. Product
3. Service
4. Personality

35. _________ buy products & _________ use product

1. consumer & customers
2. buyers & sellers
3. buyers & customers
4. customers & consumer

36. _________ customers can themselves become publishers, choosing to share what they have received with their social networks.

1. Publish - subscribe
2. Instant sharing
3. Multi - model viewing
4. Mobile invertising

37. _________ defines what the the brand thinks about the consumer, as per the consumer

1. Brand attitude
2. Brand positioning
3. Brand relationship
4. Brand manage

38. _________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online.

1. Madison media
2. Mudra Max
3. Dentsu India
4. JWT India

39. _________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc.

1. Demographic
2. Psychographic
3. Socio-economic
4. Infographics

40. _________ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.

1. Demographics
2. Psychographics
3. Socio-economic
4. Infographics