Marketing Management

191. Tele- marketing is a part of ______________.

1. Direct marketing.
2. Social marketing.
3. Viral marketing.
4. Relationship marketing.

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192. Direct marketing refers to a communication between the ______________ and ______________ directly.

1. Seller and the buyer.
2. Firm and suppliers
3. Society and target market.
4. price and service.

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193. Which of the following is central to any definition of marketing.

1. Making a project.
2. Making a sale.
3. Customer relationship
4. Transactions.

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194. ______________ is the process of dividing a potential market into distinct sub-markets of consumers with common needs and characteristics.

1. Market segmentation
2. Positioning.
3. Target marketing.
4. Direct marketing.

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195. An increasingly large number of firms are changing their organizational focus from ______________ to ______________.

1. Product management; Functional management.
2. Brand management; Customer relationship management.
3. Global management; Regional management.
4. Product management; territory management.

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196. ______________ segmentation classifies consumers on the basis of age, gender, income and occupation.

1. Geographic.
2. Behavioral.
3. Psychological.
4. Demographic.

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197. Banks are a part of ______________.

1. Macro environment.
2. Micro environment
3. Ecological
4. Technological environment.

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198. Television is a type of ______________ media.

1. Broad cast.
2. Print.
3. Out-door.
4. Online.

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199. Marketing evaluation and ______________processes are necessary to understand the efficiency and effectiveness of marketing.

1. Control.
2. Feedback.
3. Consumer behavior.
4. measurement.

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200. The factors that affect marketing policies, decisions and operations of a business constitute.

1. Marketing control.
2. Marketing mix
3. Marketing environment
4. None of these.

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