Marketing Management

181. Department stores generally serves ______________ class.

  1. Poor.
  2. Middle.
  3. Rich.
  4. All of the above.
Correct answer: (C)
Rich.

182. During the ______________ stage of PLC the sales grow at diminishing rates and project starts declining.

  1. Introduction.
  2. Maturity.
  3. Growth.
  4. None of these.
Correct answer: (B)
Maturity.

183. Marketing is a ______________ function transferring goods from producers to consumers.

  1. Systematic.
  2. Economic.
  3. Management.
  4. Commercial.
Correct answer: (D)
Commercial.

184. A firm identifies the target market, needs and wants of customers through

  1. Marketing research
  2. Planning.
  3. Concepts.
  4. Segmentation.
Correct answer: (A)
Marketing research

185. ______________ is the process of identifying specific market segments.

  1. Market targeting
  2. Target marketing.
  3. Positioning.
  4. Marketing.
Correct answer: (A)
Market targeting

186. ______________ can be produced and marketed as a product.

  1. Information.
  2. Celebrities.
  3. Properties.
  4. Organizations.
Correct answer: (A)
Information.

187. A banking product is an example for ______________.

  1. Tangible product.
  2. Generic product.
  3. Potential product.
  4. Intangible product.
Correct answer: (D)
Intangible product.

188. The literary meaning of the term product is ______________.

  1. Lead forward.
  2. Good.
  3. Features.
  4. Good and services.
Correct answer: (A)
Lead forward.

189. A united distribution channel is known as ______________.

  1. S C M.
  2. V M S.
  3. Conflict.
  4. Intensity.
Correct answer: (B)
V M S.

190. Inside sale is known as ______________.

  1. Direct marketing.
  2. Tele- marketing.
  3. Social marketing.
  4. Viral marketing.
Correct answer: (B)
Tele- marketing.
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