Marketing Management

171. A ______________ operates multiple retail outlets under common ownership in different cities and towns.

1. Retail chains.
2. Destination store.
3. Shopping malls.
4. Retail chain.

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172. Which of the following is not a characteristic of service marketing:

1. Intangibility.
2. Reparability.
3. Heterogeneity.
4. Perish ability.

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173. Green marketing is a part of ______________.

1. Re- marketing.
2. Event marketing
3. Social marketing.
4. Mega marketing.

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174. ______________ marketing means serving a small market not served by competitions.

1. Relationship.
2. Niche.
3. Re-marketing.
4. None of these.

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175. Internet advertising includes web advertising, ______________ etc.

1. Transaction.
2. Encryption.
3. E-mail.
4. None of these.

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176. ______________ is a process that conceals meaning by changing messages into unintelligible messages.

1. Encryption.
2. Firewalls.
3. Backups.
4. None of these.

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177. The aim of relationship marketing is ______________ delight.

1. Product.
2. Price.
3. Customer.
4. Quality.

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178. Maximizing the market share is the objective of company in ______________ stage of product life cycle.

1. Growth.
2. Maturity.
3. Introduction.
4. Decline.

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179. ______________ is called printed salesmanship.

1. Advertisement.
2. Personal selling.
3. Promotion.
4. none of these.

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180. When the advertisement is to create an image or reputation of the firm, it is called ______________ advertising.

1. Institutional.
2. Advocacy.
3. Comparative.

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