Marketing Management

161. The four Cs are ______________.

1. Customer focus, cost, convenience and communication.
2. Convenience, control, competition and cost.
3. Customer solution, cost, convenience and communication.
4. Competition, cost, convenience and communication.

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162. Brand loyalty indicates customer's ______________ towards the brand.

1. Commitment.
2. Belief.
3. Attributes.
4. Quality.

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163. Rising promotion costs and shrinking profit margins are the result of ______________.

1. Globalization.
2. Changing technology
3. Heightened competition.
4. Privatization.

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164. Marketing is a process of converting the potential customers into ______________ consumers.

1. Rare.
2. Actual.
3. Future.
4. New.

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165. Marketing is a ______________ process.

1. Goal oriented.
2. Social.
3. Exchange.
4. All of these.

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166. ______________ is the process whereby individuals decide what ,where ,how and from whom to purchase goods and services.

1. Packaging.
2. Consumer behavior.
3. Segmentation.

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167. The word positioning was coined by.

1. All Ryes and Jack Trout.
2. Philip otter.
3. Petra Ducker.
4. None of them.

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168. When a firm sets a very low price for one or more of its products with a view to drive its competitors out of market is known as ______________.

1. Customary.
2. Target pricing.
3. Predatory pricing.
4. None of these.

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169. The strategy of using as many outlets as possible is called ______________.

1. Selective distribution.
2. Exclusive distribution
3. Intensive distribution.
4. None of these.

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170. Which of the following is the largest retail enterprise in the world.

1. K mart.
2. Wal-Mart.
3. Shoppers shop.
4. None of these.

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