Marketing Management

151. The marketing outcomes of a product is known as ______________.

1. Profit.
2. Brand loyalty.
3. Branding.
4. Brand equity.

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152. The process of adding a higher priced prestigious, product to the existing line of lower priced products is known as ______________.

1. Trading down.
2. Product differentiation.
3. Trading up.
4. Product simplification.

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153. The process of moving the raw materials from the place of the suppliers to the place of the producers is known as ______________.

1. Inbound logistics.
2. Outbound logistics
3. Inventory management.
4. Acquisition of raw materials.

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154. The flow of goods from production to consumption is known as ______________.

1. Inbound logistics.
2. Outbound logistics.
3. Process logistics.
4. Reverse logistics

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155. ______________ is the results of artificial scarcity of products created by a firm.

1. Selective de-marketing
2. Re-marketing
3. Ostensible de-marketing.
4. Synchronic- marketing.

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156. ______________ can be achieved only when all personal within the organization understand the importance of the customer.

1. Profit maximization.
2. Sales volume.
3. Customer satisfaction.

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157. Selecting the segments of a population of customers to serve is called ______________.

1. Market segmentation.
2. Positioning.
3. Target marketing.
4. Customization.

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158. ______________ is the act of designing the company's offering and image to occupy a distinctive place in the target market's mind.

1. Positioning.
2. Segmentation.
3. Consumer market.
4. Consumer behavior.

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159. The concept of marketing mix was developed by ______________.

1. N.M. Borden.
2. Philip Cotter.
3. W. Anderson.
4. Stanton.

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160. Marketing is a ______________ function of transferring goods from producers to consumers.

1. Systematic.
2. Commercial.
3. Management.
4. Economic.

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