Marketing Management

141. ______________ marketing is based on interactions and dialogues.

1. De-marketing.
2. Viral marketing.
3. E-commerce.
4. Relationships.

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142. ______________ is a paid form of communication by an identified sponsor.

1. Product.
2. Service.
3. Advertisement.
4. None of these.

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143. ______________ refers to gifts given to dealers or to sales force to push the manufacturers product.

1. Trade allowances.
2. Specialty advertising
3. Dealer contests.
4. Co-operative advertising.

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144. Premium pricing is also termed as ______________.

1. High pricing.
2. Medium.
3. Low.
4. None of these.

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145. ______________ means giving a name to the product by which it should become known and familiar among the public.

1. Branding.
2. Promotion.
3. Pricing.
4. None of these.

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146. Marketing is a process which aims at ______________.

1. Satisfaction of customer needs.
2. Selling products.
3. Production.
4. Profit making.

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147. Ensuring the availability of the products and services as and when required by the customers is ______________ utility.

1. Time.
2. Place.
3. Form.
4. Profession

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148. ______________ is a process of identifying the areas of market that are different from one another.

1. Marketing.
2. Segmentation.
3. Promotion.
4. Targeting.

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149. ______________ is a process of transforming information and experience into knowledge.

1. Marketing.
2. Positioning.
3. Perception.
4. Learning.

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150. The four Ps are characterized as being ______________.

1. Product, Positioning, place and price..
2. Product, Production, price and place
3. Promotion, place, positioning, production
4. Product, place, price and promotion.

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