Media Planning

101. Media Buying refers to buying _________ in the selected media.

1. slot
2. space
3. vehicle
4. time and space

102. Media literacy means the ability to

1. Read and write
2. Create professional media
3. Understand and use media
4. Prepare for a career in media

103. Media planners begin their work by doing media _________.

1. research
2. message
3. buying
4. selling

104. Media planning has a much greater role today in the advertising industry than it did 15 years ago.

1. Unsuitable Statement
2. Wrong Statement
3. Immoral Statement
4. Correct statement

105. Media planning is carried out through

1. An intuitive process
2. Research and tested formulas
3. Both of the above
4. None of the above

106. Media scheduling and the development of creative materials must be integrated so that a company does not miss opportunities for reaching the right _________ , at the right time, in dynamic ways.

1. manufactures
2. customers
3. audience
4. individuals

107. Media scheduling is a very next managerial task, once the _________ is developed

1. Media plan
2. Research
3. Media mix
4. Deep impact

108. Media selections and scheduling decisions associated with delivering advertising constitute a

1. Media Plan
2. Message Weight
3. Media Kit
4. Problem Solving Equation

109. Media strategy and media tactics are

1. Same
2. Different
3. Media Plan
4. Media Process

110. Media strategy is making media decisions based on

1. Understanding customers wants and needs
2. The clients wishes
3. Whims of the market
4. Brand awareness