Media Planning

111. Most of the mobile advertising solution providers typically brought in their technology with direct relationship with agencies or _________.

1. publishers
2. advertisers
3. subscribers
4. analysts.

112. Name the major types of advertising found in newspapers

1. Banner
2. Display
3. Classified
4. Forums

113. Name the strengths in using radio in a media plan

1. Cost effective
2. Time effective
3. Measurable Results
4. All of the above

114. New media is very cost-effective when compared to the traditional media and is highly _________

1. reliable
2. requited
3. resourceful
4. result-oriented

115. New media is very cost-effective when compared to the traditional media and is highly _________.

1. reliable
2. requted
3. resourceful
4. result-oriented

116. Newspapers offer _________ as a media choice

1. High Impact
2. Low Impact
3. Low Selectivity
4. High Selectivity

117. OB stands for:

1. Outside Broadcast
2. Outdoor Broadcast
3. Official Beat
4. None of these

118. One of the following is not strength of magazines

1. Shelf-life
2. Quality reproduction
3. Inherent design flexibility
4. Deadline flexibility

119. One significant change in the paid-for media environment is

1. The presence of social media sites
2. Terrestrial and satellite radio offerings
3. The number of print vehicles available
4. The addition of cable TV

120. One weakness in using out-of-home media is

1. Relatively Low Cost
2. Difficult to Measure and Control
3. Delivers Excellent Reach
4. Demographic Flexibility