Media Planning

121. Online marketing of all types offers superior measurability and trackability in comparison to traditional _________.

1. media
2. tactics
3. research
4. information

122. Organizational values are important because they:

1. Help shape mission statements
2. Help increase sales
3. Help guide behavior and the recruitment and selection decisions
4. Help define market research

123. Place-based media occur in which venues?

1. ScaffoldingWraps
2. Spectaculars
3. Transport
4. Outdoor Billboard

124. Print advertising is sometimes also called

1. Business Advertising
2. Press Advertising
3. Electronic Advertising
4. Media Advertising

125. Psychographic profiles would include

1. The generation to which the consumer belongs
2. The lifestyle habits, attitudes and values of the consumer
3. The post code of the consumer
4. Pattern of messaging

126. Pulsing is a scheduling strategy that provides a floor of media support throughout the year and periodic_________.

1. increases
2. decreases
3. intervention
4. timing

127. Radio is often referred to as

1. The Theatre of the Absurd
2. Mindful Theatre
3. The Theatre of the Mind
4. Surround Sound

128. RADIO supports media planning as a part of _________

1. Integrated media solution
2. Vehicle
3. Does not support
4. Channel

129. Reach is defined as?

1. Insufficient exposure to the target audience
2. The Number of times a reader is exposed to a message
3. The total number of duplicated exposures
4. The total number of unduplicated exposures

130. RFID stands for

1. Rapid - frequency identification
2. Reach - frequency identification
3. Red - frequency identification
4. Radio - frequency identification