Media Planning

131. Scheduling in _________ can help avoid the irritation factor and can keep an advertising campaign fresher for a longer time.

1. continuity
2. random
3. waves
4. avails

132. With _________ there is a rise in metrics like cost per like and cost per fan.

1. social media
2. digital media
3. broadcast media
4. print media

133. Selectivity is related to _________.

1. portrayal
2. relevance
3. support
4. coverage

134. Strategic media planning is a complex challenge because advertises must use their knowledge of

1. Demographics
2. Psychographics
3. Behavioural Characteristics
4. All of the above

135. SWOT is an acronym for:

1. Strategy, working, opinion, tactical
2. Strengths, weakness, opportunities, threats
3. Strategy, Work, openness, toughness
4. Strategy, weakness, opinions, tactics

136. The _________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe.

1. web
2. TV
3. radio
4. outdoor

137. The _________ of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.

1. analysis
2. identification
3. selection
4. classification

138. The _________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.

1. analysis
2. identification
3. selection
4. classification

139. The _________ process commences at corporate level. Here the organization sets out its overall mission, purpose, and values.

1. Researching
2. Strategic Planning
3. Controlling
4. Managing

140. The _________ should be the formal summation of the advertising task that the media planner will take on to a solution.

1. media brief
2. media expansion
3. media buying
4. media selling