Media Planning

171. UPI is the abbreviation of:

  1. United Press of India
  2. United Press of Indonesia
  3. United Press International
  4. None of these

Correct answer: (C)
United Press International

172. User registration or cookies can identify_________users.

  1. regular
  2. normal
  3. digital
  4. unique

Correct answer: (D)
unique

173. Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to_________ profiles.

  1. media
  2. demographic
  3. audience
  4. brand

Correct answer: (B)
demographic

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