11. _________ have different expectations and different relationships with companies from which they purchase products and services.
Correct answer: (C)
Cyber Consumers
12. _________ in advertising. is a series of decisions involvin g the delivery of message to the targeted audience.
Correct answer: (C)
Media Planning
13. _________ is a highly negotiable medium when it comes to pricing.
Correct answer: (B)
Radio
14. _________ is a scheduling strategy in which planned messages run in intermittent periods.
Correct answer: (D)
Flighting
15. _________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc.
Correct answer: (A)
Demographic
16. _________ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.
Correct answer: (B)
Psychographics
17. _________ is ahighly negotiable medium when it comes to pricing.
Correct answer: (B)
Radio
18. _________ is away of describing audience based on the their life style, attitudes, aspirations, habits etc.
Correct answer: (B)
Psycho graphics
19. _________ is placing media throughout the year with equal weight in each month.
Correct answer: (C)
Continuous scheduling
20. _________ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken.
Correct answer: (C)
Strategic market analysis