Media Planning

31. _________refers to the presentation of an advertising message to a prospective or existing client.

1. Pitch
2. Rate cards
3. Estimate
4. Point-of-purchase.

32. A cookie is a file on the users browser that uniquely identifies _________.

1. the advertiser
2. the buyer
3. the seller
4. the user

33. A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _________.

1. programme
2. action
3. audience
4. media

34. A graphical representation of the media schedule information is called a

1. A Timetable
2. Media Objectives
3. A Media Flowchart
4. A Media Plan

35. A large amount of _________ advertising is for retailers, local businesses and for promotions.

1. news paper
2. magazines
3. radio
4. television

36. Which of the following would not be involved in setting media objectives?

1. Geographic
2. Frequency
3. Reach
4. Low involvement purchase decisions

37. A magazine _________starts with its circulation and grows as original readers pass an issue along to other readers.

1. sub scribe
2. reader
3. audience
4. publisher

38. Which of the following refers to spillover media?

1. It refers to particular magazines that are chosen according to how well they expose the message to the media audience.
2. It refers to the specific types of people the advertiser wants to reach.
3. It refers to all communications vehicles available to a marketer.
4. It refers to local media that many consumers in a neighboring country inadvertently receive.

39. A person (or group) who has control over what information is disseminated to the audience is known as:

1. Newscaster
2. Reporter
3. Regulator
4. Gatekeeper

40. A products purchase cycle may also influence media _________.

1. planning
2. scheduling
3. mix
4. cost