Production and Operations Management

51. Someone who has responsibility for marketing decisions concerning a group of products is:

  1. A marketing manager
  2. A brand manager.
  3. A sales manager.
  4. A product manager.
Correct answer: (D)
A product manager.

52. The paradigm that leads to more complex products at ever-increasing prices is ______________.

  1. Product orientation
  2. Production orientation
  3. Marketing orientation
  4. Sales orientation
Correct answer: (A)
Product orientation

53. Which of the following best describes the decision making required in dealing with customer enquiries?

  1. Unstructured, strategic
  2. Unstructured, operational
  3. Structured, strategic
  4. Structured, operational
Correct answer: (B)
Unstructured, operational

54. Two systems are described as_________________ if a change in the outputs of one causes a substantial change in the state of the other.

  1. Highly decoupled
  2. Highly coupled
  3. Black boxes
  4. Sub-systems
Correct answer: (B)
Highly coupled

55. Chang and Chang observe that the competition is increasing the size of its warehouses. They have decided to do the same. They are following a _______________________ strategy.

  1. Theory of Constraints
  2. Follow the leader
  3. Expansionist
  4. Wait-and-see
Correct answer: (B)
Follow the leader

56. A facility with a design capacity of 1,000 units, an actual average of 800 units, and effective capacity of 850 units has a utilization of ______________ .

  1. 85%
  2. 80%
  3. 125%
  4. 94%
Correct answer: (B)
80%

57. Yield management is not especially useful where:

  1. The service/product can be stored
  2. Capacity is relatively fixed
  3. The service cannot be sold in advance
  4. The market can be fairly clearly segmented
Correct answer: (A)
The service/product can be stored

58. Which of the following is true?

  1. Value is always lower than price.
  2. Value is what consumers are prepared to pay.
  3. Cost is always lower than price.
  4. Price is always lower than value.
Correct answer: (B)
Value is what consumers are prepared to pay.

59. A specific satisfier for a need is called a______________.

  1. Product
  2. Demand
  3. Want
  4. Market
Correct answer: (C)
Want

60. Structured decisions are also called_________________ decisions.

  1. Strategic
  2. Programmable
  3. Read-intensive
  4. Non-programmable
Correct answer: (B)
Programmable
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