Production and Operations Management

41. A strategy which aims to produce a perfect product which will suit everybody is called:

1. Marketing orientation.
2. Production orientation.
3. Product orientation.
4. Perfection orientation.

View answer

42. Someone who is responsible for finding out what individual customers need, and explaining how the firm's products meet those needs, is a ______________.

1. Brand manager
2. Salesperson
3. Sales manager
4. Market research manager

View answer

43. Which of the following best describes strategic planning?

1. Time horizon: Long-term
   Level of detail: Summarised
   Source: Mainly internal
2. Level of detail: Summarised
   Source: Mainly external
   Degree of certainty: Certain
3. Time horizon: Long-term
   Level of detail: Summarised
   Degree of certainty: Uncertain
4. Time horizon: Long-term
   Level of detail: Highly detailed
   Source: Mainly external

View answer

44. Psychologists use the term_________________ to describe the way that individuals absorb information.

1. Cognitive style
2. Intelligence Quotient
3. Human Computer Interaction
4. Data Processing

View answer

45. In a business continuity plan which of the following notification directories is the MOST important?

1. Equipment and supply vendors
2. Insurance company agents
3. Contract personnel services
4. A prioritized contact list

View answer

46. An expansionist capacity strategy is NOT indicated when:

1. A preemptive marketing strategy is used.
2. Expansion will lead to economies of scale.
3. Expansion is made in large increments.
4. Capacity expansion is consistently ahead of demand.

View answer

47. Costs that continue even if no units are produced are called

1. Variable costs.
2. Mixed costs.
3. Marginal costs.
4. Fixed costs.

View answer

48. Which of the following actions would be best if a firm faced highly seasonal demand for a perishable product?

1. Hire and fire employees as demand fluctuates.
2. Build up inventory when demand is low.
3. Add warehouse and production building space to accommodate the highest period of demand.
4. Offer a product with a complementary demand pattern.

View answer

49. Which of the following is not a measure of utilisation?

1. Uptime in a factory
2. Number of hours available for production
3. Room occupancy level in hotels
4. Load factor for aircraft

View answer

50. A strategy which aims to produce the maximum amount of goods at the lowest possible price is called:

1. Production orientation.
2. Selling orientation.
3. Societal marketing.
4. Cost orientation.

View answer